SaaStr Europa 2018
Second event serving as the creative director for SaaStr. This was the first European event SaaStr had held at the time and I wanted it to have the quintessential French feel. As France is known for their art, the paint splatter logo seemed like the perfect fit with the SaaStr rocket and opened up a variety of ways to use the color palette and painterly feeling in the signage and website design. As the event was held at the Intercontinental Hotel in Paris, I wanted the feeling that was in the grand ballroom to be reflected in the signage, as well.
2018
Creative Direction | Brand
Event: Logo, Theme, Website, Signage, Social